Greentube partners with Betfair in Italian market expansion | Gambling Insider
New content launch to develop player offering in Italy.
Key points:
Key points:
– Greentube has launched a variety of slot titles with Betfair Italy via the Capecod aggregation platform
– The move expands Greentube’s reach in the region and adds new content to Betfair’s local offering
Greentube has extended its presence in the Italian online casino market through a new partnership with Betfair. A selection of Greentube titles is now available to Betfair’s Italian players following integration via Capecod, Greentube’s aggregation platform.
The agreement includes recently released games such as Piggy Prizes Wand of Riches, Charmin’ Lady’s Boom and Piggy Prizes Wish of Riches, alongside long-standing titles Book of Ra Deluxe, Book of Ra Deluxe 10 and Lucky Lady’s Charm Deluxe. These games will now be accessible through Betfair’s in-house platform.
Capecod’s technology allows operators to access Greentube’s content without direct system integration, streamlining the process of adding new games. The collaboration aligns with Greentube’s strategy to work with operators in regulated markets.
Good to know: Capecod is the company’s content aggregation platform used specifically for the Italian market
Good to know: Capecod is the company’s content aggregation platform used specifically for the Italian market
David Bolas, Greentube Commercial Director, stated: “By partnering with Betfair, we are not only further expanding our presence in Italy, but also reinforcing our commitment to deliver a premium, innovative gaming experience to a dynamic and growing market.
“This collaboration with Flutter, a global leader in gaming, is a testament to our shared vision for expanding this partnership. We are thrilled to offer Betfair players the opportunity to enjoy our world-class content and we look forward to seeing this partnership thrive.”
This latest agreement with Betfair follows Greentube’s continued expansion, including recent market entries in South Africa with Supabets and in the United States through a deal with Fanatics.
