IWG Introduces Daily Streak to Boost Loyalty and Engagement

Key Points IWG has introduced a new popular way to engage customers and inspire loyalty The Daily Streak mechanic rewards consecutive plays on the same day IGW has already launched the mechanic with two lotteries, with more launches planned

Key Points

IWG has introduced a new popular way to engage customers and inspire loyalty

The Daily Streak mechanic rewards consecutive plays on the same day

IGW has already launched the mechanic with two lotteries, with more launches planned

Instant Win Gaming (IWG), one of the leading suppliers of eInstant games to NASPL and WLA-member lotteries, has introduced its Daily Streak. This is a first-to-market feature that is designed to boost engagement by rewarding players for consecutive daily plays.

Instant Win Gaming

NASPL

WLA

Daily Streak

IWG has confirmed that the feature is already live with two lotteries in North America, but more launches are coming before long, with several other planned through the end of October. Jason Lisiecki, EVP at IWG, welcomed the opportunity to see the new feature rapidly adopted by leading lotteries in the North American market:

North America

Jason Lisiecki

The Daily Streak also introduces a brand new visual element of the experience –  a wheel spin upon a player’s first entry into a participating game each day.

Daily Streak also introduces a brand new visual element of the experience

This wheel will allocate one specific benefit to the player at random, with consecutive days retaining their existing benefit level – or getting further enhancements.

The feature is developed to be compliant with current lottery technology and regulatory standards while also fitting into the existing network of games and their gameplay mechanics. Daily Streak focuses on building strong engagement, improving player loyalty, and offering partner operators a way to continue growing their digital channels.

Daily Streak focuses on building strong engagement

improving player loyalty

offering partner operators a way to continue growing their digital channels

The Daily Streak has already been introduced at the Atlantic Lottery, with Pennsylvania Lottery launching Next Level Loot as well. There are other stakeholders looking to roll out the feature, though, including the Kentucky Lottery, with Virginia and New Hampshire set to follow suit.

Atlantic Lottery

Pennsylvania Lottery launching Next Level Loot

iwg

lottery

north america