Massachusetts Lottery Expands Offer with Inspired Entertainment Virtual Sports
Key Points Massachusetts has expanded its iLottery with Virtual Sports games by Inspired Entertainment The Bay State lottery is probably the most successful one in the US in terms of how much players spend The addition of virtual sports further expands the opporutnities
Key Points
Massachusetts has expanded its iLottery with Virtual Sports games by Inspired Entertainment
The Bay State lottery is probably the most successful one in the US in terms of how much players spend
The addition of virtual sports further expands the opporutnities
Massachusetts has expanded its Mass Lottery Online offering by tapping into Inspired Entertainment’s virtual sports games, expanding the range of experiences that players may now find online.
Mass Lottery Online
Inspired Entertainment’s virtual sports games
The company finalized the integration through Aristocrat Interactive’s integration platform, Fusion, featuring virtual horse racing and Post Time Payout.
integration through Aristocrat Interactive’s integration platform
Fusion
Inspired Entertainment Brings Products to MA Lottery
Commenting on the launch, Inspired Entertainment CEO Brooks Pierce said: “We are delighted to work with the Massachusetts Lottery and Aristocrat Interactive to bring our Virtual Sports content to Massachusetts.
Brooks Pierce
“Becoming the first third-party content provider to launch on the iLottery platform is an important milestone for Inspired and reflects the strength of our Virtual Sports portfolio and the growing opportunity for these products within the North American lottery market,” Pierce added.
reflects the strength of our Virtual Sports portfolio and the growing opportunity for these products within the North American lottery market,”
Massachusetts State Lottery executive director Mark William Bracken was similarly pleased with the opportunity to see the lottery expand its product and engage with customers in the state. He called it an exciting moment and said that the deal granted players a new way to engage with the lottery and its products.
Mark William Bracken
“We’re pleased to welcome Inspired as the first third-party content provider to launch on the Massachusetts Lottery’s iLottery platform. Inspired brings a strong track record in Virtual Sports, and its content is a valuable addition as we continue to expand the range of digital experiences available through the platform,” Bracken added.
Massachusetts Lottery’s iLottery platform
The Massachusetts Lottery has been one of the most successful ones in the United States. In fact, the average spent per capita in the state was $904, the highest number in the country in 2024. The spending was even higher, $915, just a year prior in 2023.
average spent per capita in the state was $904
By expanding into additional products, the lottery is strengthening its core offer while driving fresh channels to engage with customers from the Bay State – and apparently, succeeding.
strengthening its core offer while driving fresh channels to engage with customers from the Bay State
lottery
massachusetts
north america
usa
