Neosurf expands into Switzerland to support cash-based iGaming transactions | Gambling Insider
The Paris-based payments firm aims to address an underserved segment of Swiss players by offering secure cash-to-digital services via Twint and retail networks.
Key points:
Key points:
– Neosurf launches in Switzerland to provide cash-based players with secure online payment options
– Neosurf launches in Switzerland to provide cash-based players with secure online payment options
– The integration includes partnerships with local platforms Twint and SweePay
– The integration includes partnerships with local platforms Twint and SweePay
– The rollout follows recent expansion into Mexico and builds on Neosurf’s broader global compliance strategy
– The rollout follows recent expansion into Mexico and builds on Neosurf’s broader global compliance strategy
Neosurf has entered the Swiss iGaming market following approval to operate its cash-to-digital payment services, continuing its expansion into regulated jurisdictions.
The Paris-headquartered payments provider will now offer its services to Swiss players through local integrations with Twint and SweePay, enabling both online deposits and retail-based pre-paid voucher access.
The launch is designed to support Swiss operators with built-in responsible gambling and compliance features.
Good to know: Switzerland remains heavily reliant on cash payments – reportedly accounting for 67% of iGaming transactions in the country
Good to know: Switzerland remains heavily reliant on cash payments – reportedly accounting for 67% of iGaming transactions in the country
Neosurf Global CEO Andrea McGeachin said: “The exciting thing about entering the Swiss market is that Neosurf is addressing a demand from cash-based users that’s currently underserved. Given we know how to handle cash for online deposits in a safe, secure and traceable manner that ensures AML standards and prevents fraud, this is increasingly becoming a unique advantage for us in markets where cash features heavily.”
Neosurf’s entry into Switzerland follows a similar expansion into Mexico last month, where it partnered with Fun88 to roll out cash-based payment solutions for the local sports betting market. In both cases, the company emphasised its focus on offering frictionless transactions alongside KYC and AML compliance tools.
Rodolphe Texier, CEO of local partner SweePay, stated: “By partnering with innovative companies like Neosurf, we continue to expand the range of convenient and responsible payment options available to Swiss users – both online and at the point of sale.”
Founded in 2004, Neosurf now operates in over 74 countries and is actively seeking to form additional operator partnerships across Europe and Latin America.
