Pragmatic Play to utilise Optimove’s Opti-X in its operator portfolio | Gambling Insider
The technology will look to provide real-time personalisation using AI and advanced Machine Learning recommendation models. Pragmatic Play has chosen Optimove’s Opti-X to help enhance personalised experiences across its digital assets for its players. Opti-X, which is Optimove’s Digital Experience Platform (DXP) will be utilised as part of Pragmatic Play’s operator portfolio to provide instant…
