The multi-channel campaign aims to leverage humour to highlight Mecca Bingo’s heritage. Mecca Bingo has launched a new integrated marketing campaign titled ‘Legends of Play.’ Developed by The Mission Group, this initiative aims to boost brand consideration and expand market share in the UK. The campaign, which debuted today, employs humour to highlight Mecca’s heritage –…
BetComply worked with the local regulator to secure the licence. Hard Rock Casino NL has secured a Dutch gaming licence via a partnership with BetComply. Hard Rock Casino NL’s operator, iCasino, operates the brand under a brand licence agreement with Hard Rock, initially launching the platform in early July. The company worked alongside BetComply to…
The deal will see the integration of virtual sports titles into ComeOn Group's sportsbook platform. ComeOn Group has announced a new partnership with Highlight Games. The collaboration aims to enhance ComeOn’s sportsbook offerings by introducing a new selection of virtual sports products. The centrepiece of this new offering is ‘Soccerbet,’ a virtual sports product featuring…
With offers dating back to at least 2022, Bally’s has finally agreed to a deal with Standard General. Bally’s Corporation has entered into a definitive merger agreement with Standard General L.P. Standard General has made several attempts to acquire the company in the past, with the first bid in 2022 at $38 per share, then…
The BGC has argued that the GSGB findings might be unreliable due to the potential overstatement of gambling participation and related harms. It’s been a big day for betting news, especially so in the UK market. Today, the Gambling Commission finally released its new survey on problem gambling, which was always going to attract a…
Dr Joerg Hofmann, Partner at Melchers Law, provides a summary of a key decision issued by the German Federal Court of Justice today. The German Federal Court of Justice (‘Bundesgerichtshof” – BGH) will call the European Court of Justice (ECJ) in regard to the question of whether the freedom to provide services of a sports betting…
It has been highlighted that the methodology used for this survey is different to previous ones, hence the 2.5% rate. The Gambling Commission has released the first annual report of the Gambling Survey of Great Britain (GSGB), which features responses from 9,804 people, which will increase to 20,000 by next year. The GSGB was launched…
The casino videogame gains another platform partner by moving on to the PlayStation network. Social casino and PS5 is an interesting combination… Social casino videogame Vegas Infinite, developed by PokerStars, has officially launched on PlayStation 5 (PS5) in a move that seeks to expand the game’s audience to console users. The addition of Vegas…
EvenBet Gaming partners with Colombian operator FullReto to integrate its poker solution and expand its presence in the Latin American market. EvenBet Gaming has formed a commercial partnership with Colombian operator FullReto to integrate its advanced poker solution into FullReto’s platform. The Coljuegos-licensed operator aims to enhance its digital poker offerings with this integration, which…
Beter Live appoints new CCO to drive commercial growth and expand partnerships. Supplier Beter Live has appointed Alina Mihaela Popa as its new CCO. Popa, with nearly a decade of industry experience, has previously held account management and business development roles at Pragmatic Play and Skywind Group. Her appointment coincides with Beter Live’s ongoing expansion,…
