BetGoodwin confirms partnership with BeBettor | Gambling Insider
New partnership supports improved personalisation through player wealth data. Key points: Key points: – BetGoodwin adopts BeBettor Wealth Scores to enhance customer segmentation and personalisation – The integration provides early visibility into players’ likely financial position for more effective engagement BetGoodwin has partnered with BeBettor to incorporate Wealth Scores into its customer relationship and personalisation…
