The sports betting supplier looks to make its home market debut. Sportsbook technology provider, Metric Gaming, has announced a new partnership with Betzone, as the company looks to launch its new sportsbook venture in the UK. Following the release of its sportsbook platform in the Netherlands in May, Metric Gaming has now turned its…
Prize money will exceed £2m. Tote has been named as the Official Sponsor of the Racing League for the 2024 campaign. Racing League begins today (25 July) and will take place over the course of six consecutive Thursday evenings at different UK racecourses, starting at Yarmouth, before also going to Wolverhampton, Chepstow, Windsor, Newcastle and…
Brazil's large population, favourable demographics and growing middle class make it an attractive market for the company to begin its global expansion. BigCash, an Indian online gaming company, has embarked on a global expansion initiative, starting with its launch in Brazil. This move comes as the global skill-based gaming market is projected to reach $106.78bn…
The multi-channel campaign aims to leverage humour to highlight Mecca Bingo’s heritage. Mecca Bingo has launched a new integrated marketing campaign titled ‘Legends of Play.’ Developed by The Mission Group, this initiative aims to boost brand consideration and expand market share in the UK. The campaign, which debuted today, employs humour to highlight Mecca’s heritage –…
BetComply worked with the local regulator to secure the licence. Hard Rock Casino NL has secured a Dutch gaming licence via a partnership with BetComply. Hard Rock Casino NL’s operator, iCasino, operates the brand under a brand licence agreement with Hard Rock, initially launching the platform in early July. The company worked alongside BetComply to…
The deal will see the integration of virtual sports titles into ComeOn Group's sportsbook platform. ComeOn Group has announced a new partnership with Highlight Games. The collaboration aims to enhance ComeOn’s sportsbook offerings by introducing a new selection of virtual sports products. The centrepiece of this new offering is ‘Soccerbet,’ a virtual sports product featuring…
With offers dating back to at least 2022, Bally’s has finally agreed to a deal with Standard General. Bally’s Corporation has entered into a definitive merger agreement with Standard General L.P. Standard General has made several attempts to acquire the company in the past, with the first bid in 2022 at $38 per share, then…
The BGC has argued that the GSGB findings might be unreliable due to the potential overstatement of gambling participation and related harms. It’s been a big day for betting news, especially so in the UK market. Today, the Gambling Commission finally released its new survey on problem gambling, which was always going to attract a…
The provider will look to strengthen its platform with this deal. Pronet Gaming has agreed a deal with software development company Betsolutions. Supplier Pronet Gaming will look to utilise Betsolutions’ knowledge and experience surrounding software development and technology solutions. This deal will also see the pair work together on “enhancing product development, integrating new features,…
The bespoke live casino game is a first for Kaizen Gaming. Playtech has partnered with Kaizen Gaming to release a new bespoke title, Pig Champions. The title is the first live casino bespoke title for the operator, further developing the pre-existing partnership between the two. The game utilises a money wheel game shoe format, where…
