Enteractive to collaborate with BVGroup for player engagement strategies
Enteractive's personalised conversion and reactivation services are set to add to BVGroup's existing Customer Relationship Management (CRM) activities. Enteractive has entered into a collaboration with BVGroup. The partnership aims to implement targeted campaigns across BVGroup’s portfolio of brands and global markets, focusing on converting registered non-funded accounts and reactivating specific segments of dormant player databases….
