Blueprint Gaming Boosts Reach in South Africa with Supergroup

Key Points Blueprint Gaming has expanded its reach in South Africa and Africa in general through Supergroup The partnership initially focuses on well-recognized games by Blueprint Gaming Supergroup’s Betway and Jackpotcity have rolled out Game of Thrones, Megaways and Cash Strikes games, with more to follow

Key Points

Blueprint Gaming has expanded its reach in South Africa and Africa in general through Supergroup

The partnership initially focuses on well-recognized games by Blueprint Gaming

Supergroup’s Betway and Jackpotcity have rolled out Game of Thrones, Megaways and Cash Strikes games, with more to follow

Blueprint Gaming, the developer of a series of IP-inspired, high-performing, well-established games such as Game of Thrones, Megaways, and Cash Strikes, has once again expanded by teaming up with Supergroup in South Africa.

Blueprint Gaming

Game of Thrones

Megaways

Cash Strikes

Blueprint Gaming Once Again Expands Presence in South Africa

The partnership pairs the studio’s established, innovative, and recognizable titles with Supergroup’s brands, Betway and Jackpotcity, as iGaming continues to gather momentum in the jurisdiction. This content alliance follows an earlier deal that Blueprint Gaming struck in the market with Hollywoodbets back in Q1 2026.

as iGaming continues to gather momentum in the jurisdiction

The initial rollout focuses on the studio’s signature games, while more releases are planned down the road, as both partners pick up pace locally and strengthen their pull and reach with audiences.

Commenting on the launch, Blueprint Gaming director of business development Sam Haggblom had this to add:

Blueprint Gaming director of business development Sam Haggblom

“South Africa continues to be an important market for Blueprint as we look to build meaningful, long-term partnerships across the region. Working with key Supergroup brands such as Betway and Jackpotcity gives us a formidable platform to showcase the depth and diversity of our portfolio.”

Supergroup brands such as Betway

Jackpotcity

South Africa Remains One of the Region’s Most Lucrative Markets

This presented a unique opportunity for the studio, Haggblom argued, adding that expanding the company’s range of branded content to South Africa was indeed a great opportunity for strengthening the commercial reach of the brand and building relationships as the studio seeks to consolidate and grow its presence in South Africa.

adding that expanding the company’s range of branded content to South Africa

South Africa is one of the region’s most lucrative markets and has repeatedly drawn interest from iGaming stakeholders.

Blueprint Gaming has not been the only company jostling for a pole position in the market. Others, including Yggdrasil and Playson, have pushed further afield into the region, bringing their premier and bespoke experiences to local audiences.

Blueprint Gaming has not been the only company jostling for a pole position in the market

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